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| Meerkat. Photo by Itshears |
Aleksandr Orlov (Russian: Александр Орлов) is a fictional CGI anthropomorphic Russian meerkat. He is portrayed as being of aristocratic stock, and the founder of www.comparethemeerkat.com. The character is central to an advertising campaign on British commercial television for the comparethemarket.com price comparison website. It launched in January 2009 and centres on his frustration that people keep coming to his website looking for car insurance not meerkats, because 'Market' sounds similar to 'Meerkat' when spoken in a Russian accent. Orlov's catchphrase is 'Simples', pronounced 'Seem-pels'.
"It seem some people still visit this site for cheap car insurance deal, so this time I have make absolute clear difference. Only mongoose could not understand!"
